POWER WELCOMES CENTRA U-TURN ON CHEAP ALCOHOL PROMOTION LINKED TO CHILDREN’S ALLOWANCE (03/07/12)

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Dublin Bay North Senator Averil Power has welcomed the swift action by Centra to withdraw a campaign underway in four of its stores which linked the promotion of cheap alcohol with the payment of Children’s Allowance.

Senator Power said: “Centra Head Office has made the right decision here in respect of the four stores concerned. This disgraceful promotional campaign should never have been undertaken. I have spoken to a number of parents today who were disgusted at the insinuation that parents in receipt of children’s allowance were spending that money on alcohol.

“This campaign was insulting to parents, many of whom are finding it harder every day to meet their commitments to their households, and for whom alcohol promotions are the last thing on their minds.

“I spoke to Centra Head Office and I appreciate the action that they undertook to deal with this issue. I hope all those involved in the management of convenience stores will learn lessons from this and we don’t see this type of campaign again.”

 

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